Club Pilates
Summary
The days are filled designing effective scaleable marketing assets to meet the needs of each studio based on their location, demographics, and target audience. Careful attention is given to the quality of the assets as they represent the brand at various levels, from local franchisees to national campaigns. Working under and Art Director, and with adherence to brand guidelines, we ensure a successful marketing strategy with strong brand recognition.
Category
Branding | Visual Design | Graphic Design | Motion Design | Apparel Design
Tools
Adobe Illustrator | Photoshop | Indesign | After Effects | Premier | Google Suite | Powerpoint | Ceros
Local Requests
Ads, Billboards, and Window Clings requested by franchisees for local publication.
Animated Email Headers
Animated Headers to bring attention to special events of promotions happening in the studio.
Gifs
Animated Gifs used within the Club Pilates app, emails, and uploaded onto Giphy for use on social media.
Designs In The Studio
Xponential Convention - Club Pilates Mainstage
Each year in December Xponential hosts a large expo with it’s franchisees of all 10 brands to show the successes of the from the past year and plan and goals for the upcoming year. Each Convention follows a chosen theme, usually a film franchise released that year, which the designers must balance with the established Club Pilates Branding. For 2023, Top Gun, and 2024, Mission Impossible, I was in charge of the Club Pilates mainstage presentation - a Powerpoint and Motion Graphics.
Category
Branding | Visual Design | Graphic Design | Motion Design
Tools
Adobe Illustrator | Photoshop | After Effects | Powerpoint
Credits
Graphic Designer - Peggy Zisk
Art Direction - Jacklyn Smith